Something to think about next time you look up your horoscope in People.
According to my horoscope, consulted on the website of a popular entertainment magazine, this will be a good week for me. With six planets in my sign, I’m ‘the one to watch!’. I might be feeling the pressure, but before the week is out, ‘luck will come’. Excellent news, I am sure you will agree. Look in most entertainment magazines and tabloid papers and you would hardly be surprised to find the similar revelations in the stars, tucked away somewhere between the week’s television and the latest suduko. You might be more interested to discover that, unlike wikipedia currently suggests, astrology did not gain broader consumer popularity through the influence of ‘regular mass media products’ in the twentieth century, but in fact had a ‘popular’ following many centuries before then.
The search for order and meaning in the sky is, of course, ancient. No one would deny that…
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